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Online spending PLUNGED in March as consumers put gasoline and food on credit cards, as predicted. https://www.zerohedge.com/personal-finance/us-retail-sales-growth-slowest-13-months-online-spending-plunged

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Your observation about generic/private label products was absolutely correct. In the late 70’s Kroger went all in on the yellow label “Cost Cutter” brand….it was everywhere in their product assortment. When consumers decided they wanted national brands (i.e. Cheerio’s, Oreo’s etc.) Kroger was so heavily invested in private label and no exit strategy they almost went bankrupt.

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