We heard it repeatedly during the Iraq wars: air power alone cannot win. You must take and hold ground in war.
The same is true in political combat. For years the GOP upset Democrats at all levels through superior ground games. Typically, this process involves:
* Identifying potential voters * Contacting the high-value targets * Registering the unregistered * Mobilizing them on election day Karl Rove’s Crossroads PACs tried a different strategy this time.