One of the most powerful tools of influence is fear.
Decades of research shows that fear of loss is about three times as motivating as hope for gain. (This changes under certain situations, like conditions of certain loss, but that’s for another time.)
So political message writers often use negative messages to influence voters to take a chance on a cause or a candidate.
This tactic works well with Republican voters, and less well with Democrats.
Read more →The 3 million McCain voters who didn’t vote for Romney?
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To survive, the GOP needs to stop being afraid of Millennials and tell them truth: they can move out of mom and dad’s house, they can drop out of school, they can quit their dead-end job with the idiot supervisor. But they can’t get away from government and debt.
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