Hennessy's View

Domine, non sum dignus

Persuasion and Fat

The Easiest Formula for Mastering Persuasion, Losing Weight, and Avoiding Disease (video) “Persuasion” is part of my job title. When you’re a persuasion professional, you get a lot of questions about persuasion. Some are sincere. Others are skeptical, like, “Okay, persuasion boy, persuade me to give you a hundred dollars.” Persuasion doesn’t work like that. But it also does. Here’s the thing: if you ask me to persuade you to give me a hundred bucks, you already want to give me a hundred bucks. Read more →

How to Destroy Radical Islam Without Firing a Shot

You probably know that I admire Scott Adams quite a bit. He’s brilliantly predicted everything Trump has done. And he’s not finished dazzling us with his prediction skills. Yesterday he made a prediction of how we’ll kill ISIS. It isn’t pretty. He’s not advocating what will happen. He’s just telling us what will happen. I’m going to offer an alternative end to ISIS. It’s one I’ve advocated for attacking radical Islam since 2001. Read more →

Caution: Identifying as ‘NeverTrump’ Changes Your Brain

When a person declares himself “NeverTrump,” he thinks he’s making a political statement. Or a moral one. But he’s not. He’s making a psychological commitment that’s very difficult and painful to break. Identity is the highest, most powerful form of persuasion. Identity also drives our decisions in parts of the brain we don’t really have conscious control over. I realize many conservatives reject brain science, but, for those of you who are open to learning, I’ll explain as best I can in a moment. Read more →

Use This One Word Because It Makes You More Influential

Don’t ask me to explain why the human brain works the way it does. And don’t ask me how scientists get the idea for some experiments. Instead, take note of the most influential work in the English language, because I want you to be more influential. What’s that one word? It’s not “you” or “free” or “instantly” or “new.” They’re very powerful words, as every copywriter knows. But they’re not the most influential. Read more →