What Do Presidential Debates and Colonoscopies Have in Common?

At some point, each additional GOP Presidential debate becomes just a bigger pain in the … But science shows us that the last debate before a vote—and the last memorable event in the last debate—is paramount to how we remember the entire event. In fact, memorable moments at the end, not consistent performance throughout, determine who wins and who loses. In this awesome TED talk, Nobel winning psychologist Daniel Kahneman explains the weird difference between our experiencing selves and our remembering selves.
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