You’d think being a political animal of sorts, election season would be my favorite time of year.
It’s not. I hate elections.
I hate the crappy, predictable radio ads (above all else). I know, they do it because it works. Well, not really, but I’m not going to give a free marketing statistics lesson here. (No one has any idea if the campaign formula works, because no body ever tries anything different.
Read more →Answer this question on paper without looking up the answer:
Q: Which kills more people: guns or diabetes?
Here’s what your brain is doing. It’s searching your memory for mentions of the keywords: “guns,” “diabetes,” and “kill.”
For most of us, one of the variables—guns or diabetes—carries a significantly heavier emotional weighting than the other. A paid-up-for-life member of the NRA might attach powerful positive emotions to “guns.” The parent of a child who died of complications of diabetes will attach high negative emotions to “diabetes.
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