Hennessy's View

Domine, non sum dignus

Here’s How I’m Voting August 5 (with printable grid of ballot measures) Update

You’d think being a political animal of sorts, election season would be my favorite time of year. It’s not. I hate elections. I hate the crappy, predictable radio ads (above all else). I know, they do it because it works. Well, not really, but I’m not going to give a free marketing statistics lesson here. (No one has any idea if the campaign formula works, because no body ever tries anything different. Read more →

Use This One Word Because It Makes You More Influential

Don’t ask me to explain why the human brain works the way it does. And don’t ask me how scientists get the idea for some experiments. Instead, take note of the most influential work in the English language, because I want you to be more influential. What’s that one word? It’s not “you” or “free” or “instantly” or “new.” They’re very powerful words, as every copywriter knows. But they’re not the most influential. Read more →

Excellent Commercial by Ed Martin for Missouri Attorney General

Related articles Ed Martin’s new TV commercial is excellent for many fundamental marketing reasons. Ed’s energy, commitment, and love of people shines through. [youtube https://www.youtube.com/watch?v=jzJS2bqIlyY] Still, the commercial is a waste of time and money unless people see it. Here’s how you can help: buy air time. If you want an Attorney General who will protect Missouri’s sovereignty and treasury, you can simply buy air time for this ad. Read more →