Why Do Messages Backfire?
March 5, 2014
In the 1970s, a magazine ad for Benson & Hedges cigarettes portrayed a hockey fight. Two players slug it out. Sticks and gloves litter the ice. The point of view is on-ice, in the midst of the scrum. The crowd is on its feet, banging the glass. You’re right there with linesmen trying to break it up. The hockey gloves are Coopers. Every hockey player knows the name. In the photo, one of the gloves has been doctored.
Why Roy Blunt Needs a Psychologist
March 3, 2014
Senator Roy Blunt (HA-57) proposed that all Obamacare ads contain a disclaimer: “Paid for by the American Taxpayer.” I get the idea. I can’t stand it when my tax dollars buy ads intended to raise my taxes. It means I’m fighting against myself. Still, I don’t like Senator Blunt’s plan because I think it could backfire. The Psychology of Ownership Right now, few people have a sense of ownership of Obamacare.