Hennessy's View

Domine, non sum dignus

Use This One Word Because It Makes You More Influential

Don’t ask me to explain why the human brain works the way it does. And don’t ask me how scientists get the idea for some experiments. Instead, take note of the most influential work in the English language, because I want you to be more influential. What’s that one word? It’s not “you” or “free” or “instantly” or “new.” They’re very powerful words, as every copywriter knows. But they’re not the most influential. Read more →