I think I coined a phrase a couple of years ago: affinity bubbles.
Affinity bubbles are the cocoons we build to protect us from challenges to our beliefs. They’re confirmation bias on steroids. And search engines and social networks help us build them.
Sure, the sounds of our echo chambers give us the of a mother’s heartbeat to an infant. But what if you’re all wrong?
Realizing You’ve Been Wrong All Along Is Better Than Being Wrong And Denying It Don Peppers is one of the smartest men alive because he actively challenges his own beliefs.
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