Hennessy's View

Domine, non sum dignus

If You Want Fewer Abortions, Stop Talking About How Many There Are

I’m using abortion as an example, but this bit of science applies to all political messaging. What’s wrong with this headline? I’ll tell you what’s wrong with it. It shouts: “Everybody’s getting an abortion!” Even if connected with messages that say abortion is wrong. In numerous studies, messages intended to discourage a behavior by promoting the number of people engaged in the behavior (called negative social proof) actually caused the behavior to increase. Read more →