Hennessy's View

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Karl Rove’s Air Power Strategy Failed America And His Donors

We heard it repeatedly during the Iraq wars: air power alone cannot win. You must take and hold ground in war. The same is true in political combat. For years the GOP upset Democrats at all levels through superior ground games. Typically, this process involves: * Identifying potential voters * Contacting the high-value targets * Registering the unregistered * Mobilizing them on election day Karl Rove’s Crossroads PACs tried a different strategy this time. Read more →

How To Maximize Your Election Influence

Here’s What To Do Today And On Election Day Tuesday is the most important election of your life, but voting is never enough. You can have a bigger impact by using social proof to increase your influence. I’ll tell you how, and it won’t take you long. First, though, make sure nothing gets in the way of exercising your duty to vote. Studies have shown that you are more likely to vote if you answer these questions before Election Day: Read more →