behavioral science

How to Find Truth In Consistency

A great colleague and I invented something in 2010. It was a two-day workshop for companies. It has been incredibly successful. In that workshop, we cite a lot of behavioral science research. We also point out that some behavioral science research is bogus. Up to 60 percent by a recent study (which might have been bogus itself.) So how do you know good science from bad? Look for consistency. I’ll give you an example.
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