Hennessy's View

Domine, non sum dignus

Persuasion and Fat

The Easiest Formula for Mastering Persuasion, Losing Weight, and Avoiding Disease (video) “Persuasion” is part of my job title. When you’re a persuasion professional, you get a lot of questions about persuasion. Some are sincere. Others are skeptical, like, “Okay, persuasion boy, persuade me to give you a hundred dollars.” Persuasion doesn’t work like that. But it also does. Here’s the thing: if you ask me to persuade you to give me a hundred bucks, you already want to give me a hundred bucks. Read more →