Hennessy's View

Domine, non sum dignus

Why GOP Pandering to Young Voters Backfires

Marco Rubio gave the Republican response to the State of the Union address for two reasons. First, Rubio’s Cuban, and the GOP wants to court Latinos. Second, Rubio’s relatively young, and the GOP wants to stop the bleeding when it comes to young voters. But there’s a fundamental problem with the Republican approach, and it stems from the GOP’s least favorite discipline: behavioral science. Young People Are Naturally Skeptical You hear about scams that target older folks all the time. Read more →