The human brain is three times as sensitive to pain as it is to gain. That’s a gross over-simplification, but it’s basically true. In other words, you’ll work three-times harder to save a dollar you have than to earn one you don’t. Put another way, you won’t bet a dollar with even odds unless you stand to gain three dollars for a win.
Why Hope Beats Anger
Why Hope Beats Anger
Why Hope Beats Anger
The human brain is three times as sensitive to pain as it is to gain. That’s a gross over-simplification, but it’s basically true. In other words, you’ll work three-times harder to save a dollar you have than to earn one you don’t. Put another way, you won’t bet a dollar with even odds unless you stand to gain three dollars for a win.