In the 1970s, a magazine ad for Benson & Hedges cigarettes portrayed a hockey fight. Two players slug it out. Sticks and gloves litter the ice. The point of view is on-ice, in the midst of the scrum. The crowd is on its feet, banging the glass. You’re right there with linesmen trying to break it up.
Why Do Messages Backfire?
Why Do Messages Backfire?
Why Do Messages Backfire?
In the 1970s, a magazine ad for Benson & Hedges cigarettes portrayed a hockey fight. Two players slug it out. Sticks and gloves litter the ice. The point of view is on-ice, in the midst of the scrum. The crowd is on its feet, banging the glass. You’re right there with linesmen trying to break it up.