Caution: Identifying as 'NeverTrump' Changes Your Brain
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When a person declares himself “NeverTrump,” he thinks he’s making a political statement. Or a moral one. But he’s not. He’s making a psychological commitment that’s very difficult and painful to break. Identity is the highest, most powerful form of persuasion
Caution: Identifying as 'NeverTrump' Changes Your Brain
Caution: Identifying as 'NeverTrump' Changes…
Caution: Identifying as 'NeverTrump' Changes Your Brain
When a person declares himself “NeverTrump,” he thinks he’s making a political statement. Or a moral one. But he’s not. He’s making a psychological commitment that’s very difficult and painful to break. Identity is the highest, most powerful form of persuasion