Campaigns and Elections

Republicans Need Marketing Consultants

I got four emails from Republican candidates today. They all sucked.

I’ve made every mistake they made, so I won’t beat anyone up over it.

But if conservative candidates want to win elections, they have to become—or hire—excellent marketers.

Everybody freaks out about the Democrat advantage in data, analytics, and social. But 80 percent of that gap is good execution of scientifically established marketing principles.

Republicans tend to despise marketing. They reject psychology. And they wonder why they get their butts kicked.

I’ve learned a lot about this stuff in the past few years. I’ve seen how one little change can double email open rates and increase click-thrus and forwards by 82 percent.

I’m working on a way to share this information with candidates I’d vote for. (If you think Chris Christie would make a great president, don’t bother applying.)

More to follow.

Author: William Hennessy

Co-founder of St. Louis Tea Party Coalition and Nationwide Chicago Tea Party Persuasive design expertLatest book: Turning On Trump: An Evolution (2016)Author of The Conservative Manifest (1993), Zen Conservatism (2009), Weaving the Roots (2011), and Fight to Evolve (2016)I believe every person deserves the dignity of meaningful work as the only path to human flourishing.

3 Comments on “Republicans Need Marketing Consultants

  1. I have come to believe Republicans are transmitting the message they intend voters to hear. If we want government to act in a different way, it may be time for conservatives and independents to create their own message and run their own candidates. I’ll take a copy of your draft paper.

  2. Unfortunately the message-malady is accompanied by what must be a pretty hefty (and wasteful) investment. I get a huge amount of junk mail from the Republican party, individual candidates and various conservative groups, including Tea Party Patriots, etc. With the notable exceptions of the Border Sherrifs and OPSEC, most of these are repetitive mailings of exactly the same materials. I’d love to work with you on a novel messaging strategy – or at least contribute.

    1. Thanks. I am going to start with basic email checks for common mistakes. Like unmonitored return addresses. (If you won’t receive emails from voters as a candidate, you won’t respond to constituents as a public servant.)

      I’d live your input. Mind if I send you the draft of the paper?

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