Online Retail Sales Decline For First Time Ever

cyberterror The Internet–the engine that drove year-over-year increases in sales since its inception–is unable to overcome the economic malaise in America.

For the first 23 days of November, online sales declined 4% to $8.2 billion from $8.5 billion the same time last year, according to market-research firm comScore Inc. The firm projects that retail spending online in the months of November and December will total $29.2 billion, flat from the same period last year — a dreary sign for online retailers, many of which had grown accustomed to double-digit gains.

The figures follow numbers from October, when online sales grew only 1% versus a year earlier.

"The decline that we’re seeing is unprecedented," said Andrew Lipsman, a senior manager at comScore. [Wall Street Journal]

That fact is frightening to people who thought that e-commerce would continue to grow despite a deep and prolonged recession (including me).

While I’ve documented scores of bad news and chilling predictions, something about this story strikes a particular nerve.  Perhaps it’s because I’ve made my living pushing the web since 1997. 

Author: William Hennessy

Co-founder of St. Louis Tea Party Coalition and Nationwide Chicago Tea Party Persuasive design expertLatest book: Turning On Trump: An Evolution (2016)Author of The Conservative Manifest (1993), Zen Conservatism (2009), Weaving the Roots (2011), and Fight to Evolve (2016)I believe every person deserves the dignity of meaningful work as the only path to human flourishing.